Based on Tim Hortons success of their Canada Day Shopper Program, they wanted to do something similar for their French market. The idea was to promote their fairly new TimsAtHome products introduced into market with a compelling savings offer.
The challenge here was to make this massive program feel not only Tim Hortons branded, but appeal to the French market as well (leading up to St. Jean-Baptiste Day) by using the Quebec Blue and elements such as the Fleur-de-lis to connect creative to the holiday.
Project
TimsAtHome Summer Multi-Buy Program
Client
Tim Hortons
What I Did
Design Execution, Roll-Out Program Pieces, Photoshop Retouching
Understanding the
Canadian Shopper
Talking to shoppers who regularly buy coffee, either Tims or competitors. They are almost always putting coffee in their cart, but they rotate through a few favourites, usually based on price. Some of these shoppers may have bought the other Tims at Home products as well, or they may not know about the full range available in retail.
At this time of year, shopper are looking to find ways to show off their Canadian pride, and they’re likely stocking up for the holiday.
Growing Tims
business through
product offerings.
We were also tasked with developing print material such as the Tims at Home branded sell sheet to inform Gas and Convenience retailers of Tims product innovation and scaled packaging sizes for small business.
We wanted to inform as many small business owners in Gas & Convenience of the new Tims portfolio of product innovation and size formats available for their purchase. This helped Tim Hortons grow their business through easy access to their portfolio of product offerings.
What was Delivered
A complete Multi-Buy Program for Tim Hortons to celebrate St. Jean-Baptiste Day and promote their expanding Tims At Home portfolio across Canada.
What I Achieved
Design Execution & Roll-Out of Multiple In-store Pieces | Photoshop Realistic Retouching of English & French Product Line Ups | Web & Print Design Material Development
Shopper Pieces
- Tent Cards
- Coupons
- Shelf Blades
- Wobblers
- Info pads
- Transformers
Supporting Pieces
- Digital Banners
- PowerPoint Templates
- Sell Sheet
- Sales Deck
- Flyer Ads