Every year, Oakvilles holds the largest community event of the year, the Oakville Family Ribfest, hosted at the Sheridan Campus. As the 6th year in its running, The Rotary Club came to Espress Labs to help re-invigorate their branding as part of the celebration for Canada’s 150th birthday.
100% of the proceeds raised went to charities affiliated with the Rotary Club, so it was important that this Ribfest gained as much attention as possible through print, web & social avenues. Leading the design, my role in the project was to re-brand and create a social campaign that would drive traffic to the newly created website.
Project
Oakville Family Ribfest Re-brand
Client
Rotary Club of Oakville Trafalgar
What I Did
Re-branded & Lead Design, Project Management, Art Directed Responsive Website, Creation of support Print Material & Signs, Developed Social Media Campaign leading up to event, Ate Lots of Ribs
Deliciously crafted
from top to bottom.
To gain traction and become the largest Oakville Ribfest to date, it was important to create a brand that would be consistent and drive the theme across all media avenues.
Capturing the essence
of Ribfest in the design.
Creating a destination for the hungry community
By creating a responsive website for hungry ribbers, we were able to redirect our traffic online where they can find out more information about the event, sign up to volunteer, view the weekend schedule, etc. It was important that we were always leading the consumer to the website from developed social & print media.
Community driven marketing
for extended outreach.
As Oakville’s largest community event, social quickly became an integral part of the overall campaign and greatly helped drive buzz that garnered an extremely well turn-out for the event. The 2017 Oakville Ribfest quickly became the most successful year for them since they starting hosting the event.
Year over year stats
Based on 2016 vs 2017 social engagement for a two month period.
86,069
Total Reach
171,975
Total Impressions
352
Organic Page Likes
6,859
Page Engagement Clicks
What was Delivered
Working with the Rotary Club, I had created a successful campaign that would be used as a standard for the 2018 Ribfest and beyond.
What I Achieved
Development of Brand Standard Design | Video & Storyboard Development | Web & Print Design Material | Brand Development | Social Campaign
- Handout Cards
- Bus Ads
- Banners
- Brand Guidelines
- Pamphlets
- Billboard Signs
Digital
- 60 day Social Media Campaign
- Responsive website
- Promotional Video Storyboard