Every year, Labatt’s hosts an innovation week used as a way for Labatt to generate innovative product concepts that could be launched in the future. The goal is to generate validated concepts for Labatt’s innovation pipeline.
These renders are meant to be quick versions of what the product might look like in the future with the intent to be tested and validate these concepts for future development.
Project
Labbatt Product Innovation
Client
Labatt Brewing Company
What I Did
Product Design
Bud Light Splash
A refreshingly light beer with an added splash of lime. You can now enjoy a great tasting beer with all-natural flavours and new flavour enhancing ingredients.
Bud Light Zero Gravity
Introducing Bud Light Zero Gravity: a great light beer taste, without any carbs and only 65 calories, so you can keep the night going. Triple filtered for the ultimate smooth drinking experience that won’t weigh you down.
- 4% ABV
- 65 Calories & 0 Grams of carbs
- 6-pack of 355 ml sleek cans
Budweiser Unfiltered
The same great taste of Budweiser with a clear crisp finish. Unfiltered with 0% alcohol (ABV) means you can keep indulge without sacrificing what you love.
Hoegaarden Infusions
Introducing Hoegaarden Infusions, the original Belgian wheat beer known for its captivating aroma and refreshing flavour, now brewed to 95 calories and infused with the juice of organic exotic fruits to bring you an added touch of natural sweetness.
Infused with the following flavours:
- Pineapple Infusion
- Dragon Fruit Infusion
- Goji and Açai Berry Infusion
The Bar Cart
Introducing The Bar Cart: A 1.2L bottle with 4 separate chambers that provide a clearly visible selection of 4 different, quality spirits.
Each container has 300 mLs (12X1oz shots) of a variety of alcohol types such as: Vodka, Gin, Whisky and Tequila. Giving you a convenient way to explore a variety of spirits to allow for infinite possibilities of experimentation and personalization.
Frozen Buddies
Introducing Frozen Buddies: Easy to use ice cubes that enhance the flavour and colour of your drink. They come in pre-packaged ice cube tray of vodka, infused with fruits that support your healthy lifestyle so you can enjoy a drink with your friends. Comes in a 4-pack ice cube try at 2.5% ABV.
Flavours include:
- Acai
- Pomegranate
- Blueberry
- Goji Berry
