Fresh N Fit Meals was developed through Espress Labs as a complete rework of their digital presence. Established in 2006, FNF is an online meal ordering company based out of New York that focuses on healthy meal solutions through an e-commerce platform designed to bring variety and nutrition right to your door step.
As the lead design for the website and social extension, I worked directly with the client to not only create an online destination for customers to easily order meals, but help mold the brand to focus more on their core values and target audience through in-depth research and feedback.
Project
Fresh N Fit Digital Refresh
Client
Fresh N Fit Ltd.
What I Did
Lead Design, Page Layout, Assisted WordPress Development, Social Creation & Planning
Focusing on
the target market.
To build an e-commerce platform that would increase customers and enhance their diverse menu offerings, I first had to understand the type of person visiting the site & what would keep them coming back. The end goal was to adhere to athletes & avid health/fitness enthusiasts.
What was Delivered
A key factor in the success of the digital refresh was to not only deliver an e-commerce platform, but extend Fresh N Fit’s digital presence to drive sales & traffic.
E-Commerce & Marketing Solution
- Responsive E-commerce Platform
- Sales Analytics
- Website Specific Programs
- Rotating Weekly Menu
- Diverse Menu Offerings
- Digital Promotions
- Digital Marketing Plan
- 60 Day Social Schedule
- Paid Key Word Search
- Identified Audience – 57% Female, 43% Male
- Business Opportunities to further push online presence
Pushing Traffic to the website through social
