This is the social promise that drives content for the brand. As the designer, it is my role to visualize this promise and craft a story the consumer can relate to. Combining the genuine passion of authentic Italian culture & modern design techniques, we had created content that would bring Classico to life through design, video, and more!
Bringing Variety, Creativity
And Italian Inspired
Cooking To The Kitchen
Brand Guidelines
Helped build & stylize a custom brand book that client or creative can use to help understand the brand in greater detail.
Impactful Design
From digital to print, it was important that each design is impactful while still retaining the heart of the brand.
Creative Thinking
It is important to not only deliver concise sharp design, as well as ensuring the creative stays relevant & within brand standard.
Crafting a standard
through creative flare
& bold design.
As part of defining the overall tone of Classico in the digital realm, we had crafted a social brand book that would define everything from the personality traits of the brand, to understanding of the consumers wants & needs. This book was not only a great opportunity to show my personal understanding of the brand, but to develop a look & feel that would be used as a standard for the design overall.
Connecting with the
community from
digital to in-store.
Creating meaningful content brought us to doing more than just social posts. We had created a competitive online digital campaign to decide Canada’s favourite Classico Sauce that would integrate social & drive consumers directly to in-store purchases.
Check Out Campaign
What I learned working
on the Classico social brand.
Working on this account, I have learned much through trail & error. Taking risks, out of the box thinking, and bold unique design creation are some of the many qualities I had developed throughout my time with the brand.
What I Achieved
Development of Brand Standard Design | Video & Storyboard Development | Web & Print Design | Consistent Brand Understanding
Design Considerations
- Vibrant Rich Colours
- “Food Porn” Inspired
- Italian Cultured
- Variety Of Flavours
- Unique Use Of Assets
Content Creation
- Social Posts
- Print Ads
- Animated Ads
- Video Storyboarding
- Campaign Creation
The Community
- Kitchen Foodies
- Recipe Inspired
- Passionate Mom’s
- Deal Hunters
- Family Oriented
The Brand
- Italian Inspired
- Loves Variety
- Warm & Welcoming
- Authentic Feel
- Quality Over Quantity