Molson Coors Canada came to Match MG with a spring activation that would start around the play-off season of the MLB. The on premise activation would utilize high quality design to secure season long exclusivity as the Baseballs choice of beer for game time, with the extension for in-store sales.
My role in this project, was to bring one of the concepts to life through a strong design sense and recognizable adaptation through each deliverable while keeping the brand & target in focus. This would include a clear path for user interaction through the path of purchase.
Project
Miller Baseball 2017 (All Star Game)
Client
Molson Coors Canada
What I Did
Concept Design, Design roll-out of key activation pieces
What was the
challenge to overcome?
The challenge was to leverage the MLB partnership to combat competition in the Blue Jays market, while gaining relevance and driving volume in regions that would have no alliance to a specific team.
Engagement on premise to
retail drove sales & growth.
Our focus was to get customers purchasing Miller starting from on premise activation to retail space. We would launch on premise activations pieces which would include an interactive booth, along with promotional deals, supportive creative pieces & redeemable winning mechanism at participating locations. Key creative would drive volume to in-store purchases where we would have custom built displays with unique can designs to further ground the activation.
